•  IEECE’s program content was delivered to a targeted audience of early education workers over 667,000 times, resulting in over 2,600 engaged clicks 
• Your promotional ads on Facebook produced 9,918 post engagements with 238 post reactions, 35 comments, and 31 shares.   The engagements increased by 661% in August when video was added to the promotional ads on Facebook.   
• Optimizations include the addition of 6 fresh headlines, 2 additional FB ads and video embedded with the story. 
• The native stories during this time period were   “Early childhood education courses available NOW at PBSC ” and “ Parents and Teachers: Enroll NOW in Palm Beach State’s Fall 2020 Online Early Education Courses.” 
• Enroll Now story had over 600 unique reads, 50% scroll rate with more than 60% of the referrals from Facebook Users on their Mobile Phones.  

Native Articles:
One-of-a-kind local program for Early Childhood Educators
Early childhood education courses available in PBC
Parents and Teachers: Enroll NOW in Palm Beach State’s Fall 2020 Online Education Courses
Enroll NOW in Palm Beach State’s Fall 2020 Online Early Education Courses

Native Overview

• Display ads for Palm Beach State College IEECE have been displayed over 371,000 times, resulting in 323 clicks, and a 0.10% CTR. 
• Custom targeted display was incorporated into the media plan to increase traffic to the landing page provided, therefore increasing the retargeting delivery and engagement up to a CTR of 0.26%. 

Targeted Display

• PBSC IEECE’s Social Media Branded Campaign delivered over 979,000 impressions with a reach of more than 441,000 people resulting in over 10,000 engaged clicks. 
• We saw 2,957 post reactions, including 86 shares and 4,841 unique link clicks, of which 854 drove traffic to your website.  
• Virtual Learning ad was the better performer so we pushed more impressions to this ad. 

Ad Links:
https://fb.me/1Q65cXcQn87dZCw
https://fb.me/2wXesHkq39hH5cc

Social Media Overview

• 4 Custom Targeted eblast deployed targeting interest group of Teachers, Educators and Early Childcare  
• We optimized the targeted audience to include self-employed, entrepreneurs with children under the age of 7. As a result, the total opt-ins grew from 2,500 to over 8,000 emails and increased the open rate more than 6x, from 0.11% to 0.17% 
• PBSC IEECE eblast exceeded the national average open rate for cold emails by over 330%.  The national average is between 3%-5% for individuals who have not opted to subscribe the company email database.    

Targeted Email Overview

A strong web presence coupled with the right lead generation technology & guidance, can create a 24/7 portal where customers connect with your business and make decisions.  The way consumers are engaging with businesses and making purchases has changed dramatically, and competition online is stronger than ever as advertisers compete for consumer eyes and action. 70% of consumers prefer learning about products through content rather than traditional advertising. We have a unique opportunity to partner with our local partners to produce content hosted in a trust environment with readers seeking local information.    

Drive Awareness and Leads:  

• Branded Content/Native Advertising: Captivating your target audience of parents and educators through powerful story-telling that informs and positions PBSC IEECE as the authority within your space.  
• Social Media: Facebook & Instagram –  with Smart Ad Technology and Lead Capture Add-on.  
• Social Media: Pinterest – 61% of Pinners have made a purchase or decision on a product or service after seeing a Pinterest ad – Skews strongly female, parents and educators use this platform as a resource for early education tools.  
• Search Engine Marketing – 55% of consumers will search before making a decision, 90% have not decided on a brand before starting a search. 
• Targeted Video Advertising: Connected TV/OTC utilizing curated video assets that engage and drive intent with your target audience.  
• Targeted Display: Blended Targeted Display on PalmBeachPost.com and locally across the USAToday.com Network.   
• Retargeting: Retargeting remains a viable and effective solution to gently remind people of the educational resources you offer who have already shown interest in your brand and have visited your website previously. 
• Targeted Email Blast for key initiatives only like Enrollment Periods, Events and/or Special Announcements.